Here, it was student project exercice.
We had to find a slogan with our initials, to create our own brand, identity and to associat it to a
The whole process from creating the idea to the site should be logically described in one document, organized, structured and graphically consistent.
We had not only have to justify the identity of the website, but also keep a look of the user experience.
I chose to do a service to order a taxi directly online or by phone. Taxis high-end vehicles, with private drivers. (UBER's competitor)